Real Beauty campaign

I’m looking into how the media portrays woman to look. For my project I want to remove the perfection, and bring forward flaws which we all have as no one is perfect.

Dove is a great example of this already having been done

My article

 – profile artist Britain –

Sadé Ford

TEXT BY: Angie Raymond

 What inspired your denim make up collection?

Denim has been around for so many years but it has also been used for absolutely everything from trousers to shirts to bags and even shoes! I’m passionate about make up so I thought why not incorporate it. I wanted to play on the idea that is had been used for everything.

 Do you prefer drug store or high-end make up?

I have to be honest and say high-end, in general anyway. I get so excited walking through beauty halls in department stores and I love brands like Dior and Bobbi Brown. However, my favourite mascara is No.7.

 Where are your favourite places to shop?

I love to shop at ASOS for staple items and Missguided or Boohoo for cheaper options. I love Office for shoes.

 If you had a £1000 to spend on make-up, what would you buy?

A whole load of make-up from high-end brands such as Dior, Bobbi Brown, Nars, Laura Mercier and YSL.

What’s your daily make up routine?

If I’m not leaving the house then no make-up but if I’m going out for the day I like to keep it simple and natural. Foundation, concealer, blush, mascara and lip balm or gloss.

Any advice for anyone looking to become a make-up artist?

Be as creative as you want! There are no wrongs when it comes to make-up especially when it’s a playful look. Start out by working on your favourite make up counter and learn from them. Really be into what you’re doing and enjoy it!

How would you describe your style?

I would describe my style as ‘open.’ I don’t tend to stick with certain styles; I pretty much buy whatever I like. I am always up to date with current trends which I look to for inspiration.

What do you do when you’re not working?

Hang out with my boyfriend, watch films and of course shop! I love shopping for clothes and new make-up I’m keen to try.

Who are your favourite make-up artists?

My favourite make-up artist has to be Lisa Eldridge because she covers such a huge variety of looks which she does so well. She is also part of the No.7 range in Boots which I love. I also love Peter Tindall for his great skill for prosthetics, he is very talented!

What beauty products can you not live without?

For Skincare: Liz Earle Cleanse and Polish and Boots Botanics sensitive face cream. For make-up  Estee Lauder Double wear foundation, Benefit Hoola Bronzer, Accessorize blush, No.7 Extravagant Mascara, and Korres lip butter.

Most memorable make-up faux pas?

Wearing black eye-liner all around my eyes. Ew!

How long have you been into make up?

For as long as I can remember. I remember my mum would let me raid her make up bag or should I say raid without her knowledge. I really started playing with it when I was 13.

“My must have items are: foundation, concealer, blush and mascara, because I think everything is perfect when your skin looks healthy and mascara helps with making your eyes look wide and awake. I love Estee Lauder Double wear and lip gloss. I love make up but I rarely experiment with it on myself. When I feel I need a touch up I have lipstick and concealer with me so I can add colour to my face through my lips and correct any under eye circles.“

Denim project

For my denim project I started off my doing mood boards of all denim pieces I could find magazines. I didn’t have a clear idea as to what I wanted to do yet so I thought this was the best way to get ideas for different denim textures, clothing pieces and styles. I mostly intrigued with the land girls I’d seen in the presentation so I thought of doing possibly 2 make up related shoots and 2 clothing styled shoots with the land girls theme.

I started experimenting by placing denim onto faces cut out from magazines to see where it could be placed and how it would look. I tried out eyebrows, lips, eye lashes, hair, nails and jewellery. 

I then moved onto playing around with denim to see how it could be changed to look another way as this might prove useful for me when doing my final piece. I distressed the denim, bleached the denim and tried out the heat press using colour.

I went back to the idea of denim make up but in a non typical beauty way so created big lips, monobrows and strange looking eye lashes. I looked into the contours of the face and where you would usually contour with bronzer but used denim instead. A great idea being denim make up. I thought if I am going to be using denim on the face it would look great to have an image of make up that looks like denim.

It was now time to research make up so I went into the library and found so many useful books to look at, one of them being most useful because it showed you how make up changed from 1900 to 1990. ( The face of the century: 100 years of makeup) I started responding to this research in my sketchbook playing around with different looks in which I could use toward my final images. Once I had gone over all the research it was then time to do the photo shoots  I had a lot of troubles with this project as 1 of the models dropped out, neither UCA or Alton College would let me use a studio. Luckily I managed to get 3 models and I chose to do the shoot in the back of the classroom with A1 paper on the wall. I had Jordan help me with photography and Rowena help with lighting by holding up a torch. I did hair and make up for all shoots.

With all my shoots finally complete I then had 1 week to edit and create the magazine which went awfully wrong. I couldn’t use photoshop and really did struggle however after spending 15 hours in the library I finally got used to it. It was then time to look into magazines and fonts I would be using so after research I found a great magazine called, Make up Store, which is only released twice a year. Choosing fonts was most difficult because nothing seemed to look right or magazine like. I also struggled with the article but decided best to do an interview with myself pretending I was the new big thing within the make up industry. 

RESEARCH

I looked into Cindy Sherman, Leigh Bowery, MAC cosmetics and a prosthetic book from the library. I really liked the look of Leigh Bowery’s work because it’s very unusual and attention grabbing. I thoroughally enjoyed looking through the book and the looks in which he had created were along the lines of what I wanted to do.

Cindy Sherman also had pieces of work along the lines of what I was going for. Her image of herself looking quite old was something I wanted to do on my model but use denim to create the wrinkles.

It wasn’t until after I had done the different looks in my book when I decided to research denim make up. I really wasn’t expecting anything to come up because I thought it was unusual however MAC came up in the search and I found they had actually done something very similar to me. I found this rather annoying because I wasn’t aware it had been done before so to see it online was a shock however their images do look great and they’re done a good job of making their make up look like actual denim.

As I want to be a prosthetic make up artist I thought to do a look which involves prosthetics but using denim. I looked through a book in the library and found a few different how to looks however the most interesting one being enlarging the nose. The look they had created involved this persons nose pretty much covering the entire face which I thought looked fantastic and fun to do. Sadly however I did not find the time to do this because I had already over done myself with work. Although I did manage to create a look where it looks like my model is unzipping her face which looks freaky as I’ve coloured in her teeth.

Jovani

When it came to designing something to make in the inglorious beasties project a brand I was looking at for inspiration was Jovani. As I wanted to make a really elegant dress I was looking toward them for inspiration but didn’t want to copy their ideas so I looked into aspects like how the dress fits the body and they way it falls to the ground. I think the dresses are so beautiful and classy and I like that they aim towards prom and evening dresses as this is what I had in mind.

Jovani 48762013Cross Waist Chiffon Gown, Evening Dress Style 7139

Inglorious Beasties

I decided to redo style my top I made because having looked at the images I think they’re really bad quality and they look rushed. I also don’t like the white tail on the back because it doesn’t look how I wanted it to and it looks like its just been randomly stuck on. I restyled the top and had a photographer friend of mine shoot for me.ImageImageImageImage

Blog Research – Style Salvage

Whilst looking into other blogs I came across a blog called Style Salvage. Although 2 of my shoots don’t relate I really think my first shoot would relate because I looked into vintage fashion for men which they feature on their blog. When scrolling through their blog I came across some posts showing the men’s fashion from the Victorian era. Scrolling further down there is more imagery of men in suits looking smart which the men did in 1800. 

 

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