Fashion and Textiles research

Versace is an Italian fashion company founded by Gianni Versace in 1978. The first boutique to be opened was in Milan’s Via della Spiga in 1978 and was immediately popular. Versace is one of the world’s leading international fashion houses with various items ranging from luxury clothing, accessories, makeup, and home furnishings under various brands of the Versace group. The brand became a household name in 1994 after the widespread coverage of the black Versace dress of Elizabeth Hurley.

Gianni Versace was killed on July 15th, 1997 and so his sister Donatella Versace, formally vice president then took over as creative director of Versace and his brother, Santo Versace became CEO. Allegra Versace, Donatella’s daughter, also owns 50 percent of the company since 2004 as wished by Gianni. Allegra has the last say of the sale and other important details in the clothing line.

Versace employ a group of designers and stylists who work in a team in the Style Department and each team is specifically dedicated to each fashion line. The teams operate under the supervision and guidance of Donatella Versace.

My favourite collection has to be Atelier. The entire clothing range is absolutely beautiful and like the ‘about’ section states the dresses are goddess like. The colour of each dress is very pastel and light, none of the dresses are dark or involve blacks or browns. Very girly, these dresses look so stunning on the models especially the way they move around the body when walking. The material looks so lightweight and free flowing.  These dresses are very grown up and lady like I could imagine just feeling so amazing wearing one. I’ve never looked at a collection before and loved absolutely every single design. Each and every design has its own personality, pattern and texture and there’s something for everyone.  

EXCLUSIVE, GLAMOROUS, THE MOST PRECIOUS AS GODDESSES REQUIRE, THE ATELIER VERSACE COLLECTION IS BREATHTAKING AND UNIQUE, HAUTE COUTURE FOR SIRENS.
THESE GARMENTS- PREDOMINANTLY EVENING AND COCKTAIL DRESSES- FEATURE ALL THE INTRICACIES THAT THE REFINED CRAFTSMANSHIP OF COUTURE – THE MAKING BY HAND ALLOWS. SINGLE PIECES, DESIGNED AND MADE TO MEASURE FOR ONE PERSON ONLY, ATELIER VERSACE IS THE ULTIMATE EXPRESSION OF THE DESIGNER’S ART.
THESE DRESSES ARE MADE FOR AN ELITE, WHO KNOWS ABOUT THEIR IMPACT ON THE RED CARPET – CREATED FOR POWERFUL WOMEN LIKE ANGELINA JOLIE, NICOLE KIDMAN, JENNIFER LOPEZ, CLAUDIA SCHIFFER…
                                                                                                                                      

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